Sentinel came to us as a company who hadn’t looked at their corporate imagery in decades. A successful local panel beater and bodyshop, family owned for 2 generations and in need of a glow up.

Our approach was simple – draw on their love of motorsports and the picturesque bayside town they are based in to define a new look and feel. Inspired by their namesake, Hout Bay’s The Sentinel, an imposing mountain at the entrance to the bay, and European motorsports, we crafted a clean and simple single line logo.

With the foundations of the brand identity defined, we looked to building out a full CI and stationary set, including business cards, letterheads and presentation templates.

A new mobile-first WordPress website was developed to be in line with this new professional identity, with clean design aesthetic and a simplified UX to drive lead generation.